McDonald’s is introducing its all-new Bacon Ranch McCrispy Sandwiches, along with an all-new Lemonade, this spring season. The food chain is also rebranding its popular lineup of Crispy Chicken Sandwiches with a new name: McCrispy.
Yes, you read that right! The famous Crispy Chicken Sandwiches are now also part of the “Mc” prefix, which is a branding strategy used by McDonald’s to differentiate its products from those of other fast-food chains.
Have you ever thought about why the food chain uses the “Mc” prefix on such a wide scale? The answer to this question also lies in history. According to Ray Kroc, who is credited with the global expansion of McDonald’s, using the “Mc” prefix was suggested as a way to create a consistent and distinctive brand image. He saw the “Mc” prefix as a way to create a sense of family and tradition, since many Scottish and Irish surnames start with “Mc”. This strategy helped effectively with the food chain branding and gave customers a homely feeling.
But wait, there’s more! The food chain is not only rebranding its popular lineup but also celebrating it by introducing the all-new Bacon Ranch McCrispy and Bacon Ranch Deluxe McCrispy sandwiches. Both sandwiches are masterpieces and feature the brand’s signature chicken fillet topped with applewood-smoked bacon, along with a creamy new Ranch Sauce made with buttermilk, dried herbs, and spices, served on a toasted potato roll.
The sandwiches will hit the nationwide menu on March 13th, according to the press release by McDonald’s, but with a twist, as the food chain is also introducing its all-new lemonade to help fans beat the heat of the upcoming summer season.
Yes, you heard that right! McDonald’s now has Lemonade, featuring delicious real lemon juice mixed with bits of lemon pulp and real cane sugar. To boost up the taste, you can also mix it up with sweet tea for an Arnold Palmer, or you can just go plain.
Thus, celebrate the season of spring with the iconic new sandwich debut from McDonald’s and beat the heat with the all-new refreshing lemonade.