KFC is bringing back one of its most beloved menu items after almost a decade of fan petitions and social media clamoring. The KFC Double Down Sandwich, which first made its debut in 2010, will be available for a limited time at participating restaurants nationwide starting March 6th, However there is a slight twist as the food chain is also introducing its all new Bacon and Cheese Chicken Sandwich with a comeback.
The Double Down Sandwich features two crispy, Extra Crispy, 100 percent white meat filets, two slices of cheese, two pieces of bacon, and either the Colonel’s real mayo or spicy sauce, all without a bun. The sandwich quickly became a cult favorite, with more than 10 million sandwiches sold in the first month alone.
“We’re embracing the chaos, bringing back our most iconic sandwich ever for just four weeks,” said Nick Chavez, CMO of KFC U.S.
But for those who prefer a more traditional sandwich experience, KFC is also introducing a new, premium Bacon & Cheese Chicken Sandwich. This sandwich includes a double-breaded, Extra Crispy, 100 percent white meat filet, a slice of cheese, two pieces of hickory-smoked bacon, pickles, and the Colonel’s real mayo on a freshly-toasted brioche bun.
“We realize leaving the buns behind isn’t for everyone,” said Chavez. “So our newest Bacon & Cheese Chicken Sandwich was designed for those who are looking for the craveable taste of bacon and cheese added to the chicken sandwich perfected by the fried chicken experts.”
Through the Double Down Drop event on March 5th, fans of the Double Down Sandwich will have the opportunity to purchase it a day early. On the KFC website, a select group of fans can register for early access to the sandwich. In a nod to when the Double Down was last available on KFC U.S. menus, the pre-order is only accessible to the first 2,014 customers on a first-come, first-served basis.
KFC is also rewarding a select group of Double Down superfans with custom merch to wear while enjoying their long-awaited sandwich.
In addition to the Double Down Sandwich and Bacon & Cheese Chicken Sandwich, guests can also enjoy Secret Recipe Fries and a medium drink as part of a combo meal.
The advertising creative for the return of the Double Down Sandwich features a humorous spin on Major Lazer’s hit song “Bubble Butt,” bringing unexpected items to life in an over-the-top experience, much like the sandwich itself.
So mark your calendars and get ready to enjoy the new Bacon & Cheese Chicken Sandwich as well as the chaos of the KFC Double Down Sandwich. Just keep in mind that they’re only available while supplies last at participating locations, so be quick before these new offerings ends.