Dole Unveils New Fruit-Forward Product Lineup at Natural Products Expo West 2023

Dole has announced the launch of eight new fruit-forward product innovations at the Natural Products Expo West 2023 in in Anaheim, California.

Dole Packaged Foods, LLC has announced the launch of its latest fruit-inspired product innovations across different categories such as Snacks, Beverages, Ingredients, and Frozen Treats at the Natural Products Expo West, from March 7-11, 2023, the world’s largest trade show for natural, organic, and healthy products in Anaheim, California. The new product lineup also includes a new brand, The Secret Nature of Fruit, with Supplement and Probiotic Soda categories to cater to consumers’ increasing desire for wholesome options.

“We have been working hard over the past year to create a range of new fruit-forward products that prioritize nutrition and wellness. Fruits are essential to maintain a balanced diet, and our products offer a convenient and delicious way to achieve that,” said Orzse Hodi, Senior Vice President and Managing Director, USA, Dole Packaged Foods, LLC. “We are excited to offer a sneak peek at our new products at Expo West!”

Here is a list of Dole’s new product lines:

  • WigglesTM Fruit Juice Gels: These are crafted with 100% fruit juice, an excellent source of Vitamin C, and no added sugar. The three fruity flavors include Strawberry, Orange, and Cherry.
  • Good CrunchTM Fruit Bites: These are a sustainably made dried fruit snack bursting with flavor and a unique craveable crunch. The three varieties available are Pineapple, Pineapple with Chili, and Banana.
  • Whip Frozen Treat: A creamy dessert made with real fruit, available in three luscious flavors- Pineapple, Mango, and Strawberry.
  • Energy DelightTM Fruit Juice Drink: A drink made with 50% real fruit juice, green tea, and B Vitamins that provide immunity support. It is available in two flavors- Mango Strawberry and Citrus Sunrise.
  • Digestive BlissTM Fruit Juice Drink: A drink that promotes gut health and supports immunity with plant-based macronutrients. Available in two fruity flavors- Pineapple Banana and Tropical Passion.
  • Light Pineapple Juice Drink: A freshly pressed pineapple taste with 60% less sugar and calories than DOLE 100% Pineapple Juice. It is an excellent source of Vitamin C for immunity support.

Apart from these new product lines, Dole also launched a new brand, The Secret Nature of Fruit. This brand utilizes the hidden secrets of fruit to deliver nutritious ingredients that help support your body. The products include:

  • Fruit-Powered Vitamin Chews: These chews provide a daily boost of nutrition with the power of real fruits, plants, and herbs. Each blend supports a specific area- Immunity, Beauty, Focus, and Energy.
  • Probiotic Fruit Sodas: Sodas powered by 15% fruit juice and 2 billion live probiotics that support a healthy gut. The four fruity flavors include Tropical Passionfruit, Refreshing Peach, Spiced Pineapple, and Mixed Berry.

If you are attending the Expo West, you can sample these new products and talk to the team members at Dole’s booth (#359 in Hall A). For more information about Dole’s products, visit

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