Taco Bell Hosting Metaverse Wedding: A Celebration of Love, Culture, and Tacos

Taco Bell, the fast-food giant known for its Mexican-inspired cuisine, has made history by hosting a one-of-a-kind wedding in the metaverse.

Taco Bell, the popular fast-food chain, is inviting fans to join the Metaverse Wedding celebration of a lucky couple, Sheel Mohnot and Amruta Godbole. The couple, who embody what it means to love and live más, won out over 300 couples who applied to win the Taco Bell metaverse wedding of their dreams. The event is set to take place on February 24 in Decentraland, a 3D browser-based platform allowing shared virtual exploration. The wedding pushes past previous platform limitations with never before seen elements that Decentraland users will be able to view even after the wedding for a limited time.

The groom’s avatar will ride into the venue on an elephant in a customary baraat procession, paying homage to the duo’s Indian roots. Additionally, after saying “I do,” the couple will unveil a kissing emote in the metaverse, specifically designed for the occasion. Of course, it wouldn’t be a Taco Bell wedding without food! Guests will also bear witness to the largest virtual Cinnabon Delights cake that the brand has ever created.

Taco Bell Hosting Metaverse Wedding: A Celebration of Love, Culture, and Tacos
Image Courtesy: Taco Bell

Sheel and Amruta worked closely with both Taco Bell and their partners to plan an out-of-this-world event in Decentraland that will allow for maximum creativity and customization. This includes a notable Master of Ceremonies, Kal Penn, who will facilitate the wedding. The couple will be married under a mandap which forms the sacred space where the couple will say their vows. Under the mandap will be a custom agni, a sacred fire involved in some Indian wedding rituals, designed to look like a hot sauce packet set to flame – merging the best of the couple’s culture and Taco Bell’s signature flare.

After the ceremony has concluded, the reception space will open for the couple, their invited guests, and public attendees to kick off the party. Additional activities include showing off their moves on the Taco Bell dance floor alongside the Sauce Packet Dancers, snapping some pictures in a photo booth and hitting up the Mtn Dew Baja Blast Station. For those looking to enjoy Taco Bell IRL, guests at the public reception will be able to visit the reception’s food table and scan a QR code that links to an offer and a menu curated by the couple featuring their favorite vegetarian dishes for consumers to purchase.

On the big day, 100 of the couple’s invited guests will be able to enjoy the wedding ceremony first-hand through the eyes of their avatars, where they’ll even have the chance to meet the Master of Ceremonies, Kal Penn. The public will be able to watch the live wedding on screens set up in secondary realms within Decentraland – visit TacoBell.com/metaverse-wedding to learn more and access the public wedding space on the day of the wedding. 

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