Heading into NBA All-Star 2023, Ruffles has announced its latest “Chip Deal Athlete,” and it’s none other than the notorious NBA legend Charles Barkley. The announcement has sent ripples through the snack industry and sports fans alike, as Ruffles aims to bring together innovative flavors and big personalities in its latest commercial campaign.
Barkley joins an all-star roster of current Chip Deal Athletes, including LeBron James, Jayson Tatum, and A’ja Wilson. The legendary hoops icon has also requested that Ruffles create a one-time-only release of his favorite culinary flavor – Hot Dogs.
Yes, you read that right – Hot Dogs. Ruffles Hot Dog-flavored potato chips will be launched in highly limited quantities during NBA All-Star Weekend. We’re not sure how we feel about Hot Dog-flavored chips, but it seems like Barkley is excited about the flavor.
“Just like the athletes and celebrities playing during NBA All-Star 2023, Ruffles’ Chip Deal Athletes are hand-selected based on their skill, the flavor they bring to the table, and their undeniable swagger,” said Barkley. “I’m thrilled to join this all-star roster and Chip Deal dynasty to bring my personal flavor and style to the brand.”
The commercial, set to premiere during NBA All-Star 2023, shows Barkley at a vending machine, trying to decide which Ruffles flavor to choose. In a comedic twist, James, Tatum, and Wilson each come to life on their own Ruffles chip bags, urging Barkley to select their respective flavors. It’s a full-court press of flavor and personality.
It’s safe to say that Barkley’s induction as a Chip Deal Athlete has added a whole new flavor to Ruffles. The snack industry has always been about innovation, and Ruffles is definitely pushing the boundaries with its latest flavor release. We’re excited to see what other new flavors and personalities Ruffles has in store for us in the future.
