Rubio’s Coastal Grill, the home of The Original Fish Taco, is turning 40 and they’re celebrating in a big way! On Wednesday, January 25th, California, Arizona and Nevada locations will be offering 99¢ Original Fish Tacos® as a throwback to the company’s roots. Not only will you be able to enjoy a delicious fish taco for less than a dollar, but proceeds from the sale of these tacos will benefit WILDCOAST, an organization working to conserve some of the world’s most significant coastal and marine ecosystems in the U.S. and Mexico. So not only will you be satisfying your taste buds, but you’ll also be doing something good for the environment.
But that’s not all! Along with the 99¢ fish tacos, Rubio’s is also launching a new, “remixed” fish taco. This new taco is sure to please even the pickiest of eaters with its unique blend of flavors and ingredients. And to make things even more exciting, Rubio’s is also hosting an ’80s-inspired contest for their Rewards members. Both in-store and online, members can enter to win limited-edition Rubio’s bomber jackets and other prizes. All you have to do is visit a Rubio’s location between January 23rd and 29th and you’ll earn entries for the contest.
So why is Rubio’s celebrating their anniversary with 99¢ fish tacos and an ’80s-inspired contest? Well, it all started with Ralph Rubio, the founder of Rubio’s Coastal Grill. As a college student, Ralph took a spring break trip to San Felipe and there, he tasted his first fish taco. He was so blown away by the deliciousness of this taco that he decided to bring the recipe back home with him. And in 1983, he opened the first Rubio’s in Mission Bay and started selling fish tacos for 99¢. Now, 40 years later, Rubio’s is still serving up delicious fish tacos and they’re bringing back the 99¢ price tag to celebrate their anniversary.
But don’t just take our word for it, come on down to your nearest Rubio’s location on January 25th and try one (or two, or three) of their 99¢ fish tacos. Not only will you be able to enjoy a delicious meal, but you’ll also be supporting a great cause. And who knows, you might even win one of those limited-edition Rubio’s bomber jackets! So grab your friends and family, put on your best ’80s outfit and head to Rubio’s for a fish taco party like no other. And don’t forget to take a selfie with your taco and post it on social media with the hashtag #Rubios40thAnniversary for a chance to win even more prizes!